Jeffrey Schoemaker

Using Umbraco as a Digital Marketing Platform

Do you want use Umbraco as a real digital marketing platform? Or are you already doing that? Big chance you've been using several external platforms and tried to integrate those into Umbraco. Maybe those platforms aren't really working together and they aren't really integrated into Umbraco. Is that the best we can do? What if Umbraco would be the digital marketing platform?


At Perplex we've decided to start developing a digital marketing platform called uMarketingSuite. Our goal is to create a full marketing suite, including Analytics, A/B-testing, personalization & marketing automation! In this session we will look into the approach we're taking, share our own expectations of the platform, show you the progress in the last couple of months, and maybe even do some live demo'ing!

If you need Marketing, and you love Umbraco, then you should see this talk!

Anders Sørensen

Next generation agencies on Umbraco Cloud

Umbraco Cloud empowers Umbraco Partners with all the benefits of using a managed service, including a constant flow of improvements and new functionality, but also by enabling partners to focus on building great solutions for their customers while Umbraco Cloud handles the hassle of deployments, hosting, upgrades etc. 

In this presentation, Umbraco Major Friend Maker Anders Trans Sørensen and CTO Jacob Midtgaard-Olesen will take you through the benefits of using Umbraco Cloud as an agency, including an update on some of the best features and use-cases out there today. 

But that’s not all! Umbraco has high ambitions on behalf of their partners and this presentation will also include a talk on the philosophy behind Umbraco Cloud being Platform as a Service and where we go from here to empower our partners even further to become “Next Generation Agencies”.

Paul de Metter

Future of Partnerships

Umbraco is changing. Competitors are changing. In fact, the whole digital ecosystem is changing and so are the partnerships. More than ever an open-source partnership model should be consisting as well; not protecting your network and solutions, but sharing those on a sustainable model.

Martin van Kranenburg

Get personal or get out :-)

Online personalisatie is dé trend in online marketing en website optimalisatie. Het biedt je de mogelijkheid om de juiste boodschap op het juiste moment aan de juiste persoon te communiceren. Met online personalisatie zorg je ervoor dat jouw bezoeker in het oerwoud van content alleen de informatie ziet die voor hem echt bruikbaar is. Hierdoor voelt de bezoeker van een website zich meer in control over welke informatie hij tot zich neemt, wat leidt tot een betere online ervaring en uiteindelijk in meer conversie.

Start met een plan! Waar kun je de meeste impact maken? Voor wie? In welke stap van de funnel? Dat zijn de vragen die je primair stelt. Dat doe je vanuit een raamwerk voor online personalisatie. Dat is een ware zoektocht, want een panklare oplossing is niet voor handen. Maar een en dezelfde website voor iedereen, dat kan echt niet meer.

One size – or site – fits all, dat is verleden tijd.

All Rooms

DUUGfest Tickets

Early Bird
Until 11th of August

119

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Regular
Until 27th of September

149

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Late bird
Until 10th of October

169

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